Journalistic Styles

When a journalist is writing an article on a band/artist in a music magazine his job is to promote this band/artist and get all the good points across and try to keep the bad points minimum. When reading articles in music magazines I haven't yet come across one where the language used isn't positive or it doesn't promote the band/artist in a good way. So when writing my article I need to take this into account and make sure I use positive language and get the good points across about the artist/bans I am covering. I have also noticed the articles are written informally and this is because they are trying to appeal to their target audience. Im my opinion if the article was written in a formal format it would come across more like an email or a newspaper article and so wouldn't work as well. I have found a pattern that most articles I have read are set out in columns, I couldn't figure out why at first but then I found it when I went back to reading normally and not in columns that for me it isn't easy to take in the information and also a bit boring. So in my own case I think columns are better because they are more exiting to read than the layout of a book for example, It also allows me to take on the information better.